Marketing Campaigns Senior Manager

hace 3 semanas

Xico, México Hsbc A tiempo completo
Job Description

As a Senior Marketing Manager, you will play a key role in driving the marketing strategy for Wealth & Personal Banking products at HSBC. Your primary objective will be to develop and implement marketing campaigns that contribute to customer engagement and cross-sell.

Key Responsibilities:

  • Lead the design and execution of marketing strategies targeting affluent and Pyme segments.
  • Develop integral marketing efforts (multimedia, multichannel, multiproduct) and be accountable for its end-to-end marketing and business outcomes.
  • Consolidate all direct marketing activities under a customer-centric strategy, supporting the optimization of the customer journey and driving cost efficiencies.
  • Collaborate with the CRM and analytics community to implement an omni-channel, efficient, relevant, and contextual customer contact strategy.
  • Accountable for appropriate planning, budget management, and optimization for assigned initiatives.
  • Comply with global marketing policies and guidelines for all campaigns, ensuring brand consistency.

Requirements:

  • 8+ years of broad-based marketing experience within a financial services-based institution (desirable) or an innovative customer/service-based institution.
  • Experience creating and successfully executing marketing plans targeting affluent segment growth.
  • Holder of this role are expected to demonstrate a good understanding of key trends and areas of innovation influencing consumer interaction and engagement, including marketing automation, customer relationship management, agile working practices, and data and analytical tools.
  • Proven ability to influence within teams and stakeholders, work on multi-function projects, demonstrating excellent relationship-building skills and being a self-starter with energy and drive in a challenging and dynamic environment.
  • Proven experience in implementing a customer contact strategy and understanding of CRM tools available and their possibilities to drive value.
  • Understanding and use of data and analytics in deriving customer value.
  • Ability to think innovatively, shaping and communicating new concepts.

About HSBC:

At HSBC, we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background, or any other different personal aspect. We act with integrity, courage, and trustworthiness, showing different ideas and cultures, and being connected with customers, the community, regulators, and each other. We guarantee gender equality and constant training for our employees, as well as protecting their labor and social rights. We offer our colleagues a greater number of days to enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member, with a paid leave package at the forefront in Mexico.

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