Growth Marketing Strategist

hace 16 horas


Xico, México Sur A tiempo completo
Job Title: Growth Marketing Lead

At Sur, we're seeking a seasoned Growth Marketing Lead to spearhead our marketing efforts and drive business growth. As a key member of our leadership team, you'll be responsible for developing and executing comprehensive growth strategies that fuel our rapid expansion.

Key Responsibilities:
  • Oversee and optimize existing marketing channels, including lead generation, email marketing, and social media.
  • Identify and implement new marketing channels to increase MQLs for our sales team, including digital ads, inbound marketing, and strategic partnerships.
  • Enhance lead capture mechanisms across our website and other platforms, utilizing strategies like site form fills, live chat, and email capture.
  • Develop and execute performance marketing campaigns to drive ROI, including ad campaign optimization, landing page optimization, and conversion rate optimization.
  • Monitor, analyze, and report on KPIs to ensure that marketing initiatives are driving profitable customer acquisition.
  • Collaborate closely with our sales team to ensure that marketing efforts are aligned with sales objectives and optimize the customer journey from awareness through to conversion.
Requirements:
  • 3-8 years of experience in digital marketing with a focus on B2B/SaaS growth, preferably in a startup environment.
  • Expert-level understanding of lead generation, lead capture, and performance marketing techniques.
  • Strong analytical skills paired with creativity, allowing you to develop innovative marketing strategies that are both effective and scalable.
  • Proficiency in marketing and analytics tools such as Google Analytics, CRM systems, and marketing automation platforms.
  • Excellent organizational and project management skills, with the ability to juggle multiple priorities and deliver high-impact results in a fast-paced environment.
What We Offer:
  • A competitive salary range of $3000 - $6000 USD.
  • A flexible working schedule from Monday to Friday, 9 AM to 5 PM EST.
  • A monthly payment frequency.
  • 15 days of PTO plus 6 paid US holidays.


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