Brand Content Strategist

hace 2 meses


Xico, México Beiersdorf México Sa A tiempo completo

Main Responsibilities

The ideal candidate will be responsible for maintaining the health of the content of the brands' products in all ecommerce retailers by measuring the KPIs of Digital Shelf and Profitero. This involves distributing content to all retailers, ensuring execution approved by Brand Managers, and optimizing written content for brand products to improve SEO.

Main Accountabilities:

- Distribute content (audiovisual and written) to all retailers ensuring execution approved by Brand Managers
- SEO optimization of written content for brand products
- Optimize Profitero and Digital Shelf KPIs
- Align locally the execution of communication provided by the Region
- Manage PIM and DAM of brands
- Support to KAMs in the registration of the products in retailers
- Manage the official stores of the brands on Amazon and Mercado Libre
- Administration of Buy Buttons on official brand pages
- Manage external design agency ensuring the correct execution of strategies

Requirements

University Degree or comparable
- 4 years' experience in similar roles
- Management of Vendor Central platforms Amazon, Syndigo, Riversand
- Knowledge of Digital Shelf Platforms
- Knowledge of design platforms
- Strategic vision
- Organization
- Assertive communication



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