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Marketing Customer Retention Specialist

hace 2 meses


Ciudad de México, Ciudad de México Porch Mexico A tiempo completo

About Porch Mexico

Porch Mexico is a leading vertical software and insurance platform, positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. Our goal is to differentiate and win in the massive and growing homeowners insurance opportunity by providing the best services for homebuyers, led by advantaged underwriting in insurance, to protect the whole home.

Our Team

We've built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies. Our team is dedicated to building a truly great company and we're just getting started.

The Position

We are seeking a highly motivated and experienced Retention Specialist to join our marketing team. This role focuses on developing and implementing customer retention strategies to enhance customer loyalty and lifetime value within the home warranty industry. The ideal candidate will work remotely from Mexico, bringing a deep understanding of customer behavior and retention strategies to improve the overall customer experience.

Key Responsibilities

  • Develop and execute comprehensive retention strategies to reduce churn and increase customer lifetime value.
  • Analyze customer data to identify trends and opportunities for improving retention.
  • Collaborate with cross-functional teams including sales, customer service, and product development to align retention efforts with overall business goals.
  • Implement and manage retention campaigns across various channels.
  • Monitor and report on retention metrics and campaign performance, providing insights and recommendations for continuous improvement.
  • Manage the budget for retention campaigns and initiatives, ensuring efficient use of resources to achieve retention goals.

What We Offer

  • Quick recruitment process through video calls.
  • Competitive pay of $300 - $330 MXN pesos an hour.
  • Paid initial training, as well as on-going training to help you develop in your role and career.
  • Career path: this is only the beginning We offer real opportunities for career growth as our team keeps on growing.
  • Support: you're working from home but not alone Your team is available in real-time to help you be successful.
  • Work/Life Balance: this is a 100% remote job which means no more time wasted in traffic Spend more time at home, where your family needs you.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 5 years of marketing experience, with a strong emphasis on customer retention strategies.
  • Experience in the home warranty industry is highly preferred.
  • Proven track record in customer retention strategies.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and marketing automation systems.
  • Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly and persuasively.
  • Self-starter with the ability to take initiative and drive projects forward without constant supervision.
  • Experience in creating compelling marketing content across multiple channels.