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Consumer Data Insights Manager
hace 2 meses
About the Role
We are seeking a highly skilled Consumer Data Insights Manager to join our team at British American Tobacco. As a key member of our Insights & Foresights Team, you will play a critical role in driving business decisions with data-driven insights.
Key Responsibilities
- Develop and implement analytical methods to answer business questions and build actionable end-user reports.
- Extract insights from various data sources to support predictions and data-driven decisions, supervising important metrics such as reach, follower count, impressions, engagement, sentiment analysis, brand mentions, traffic sources, and cost per lead.
- Track audience efficiency, identify retargeting and demographic targeting opportunities, and integrate offline/online data for comprehensive analysis.
- Analyze consumer data to optimize campaigns, marketing techniques, and business strategies, uncovering trends and patterns.
- Evaluate marketing activities and communicate insights to partners.
- Develop managerial skills as outlined in the personal development plan.
- Collaborate with the Insights & Foresights Team, Brand, and Consumer Experience Teams to integrate new technologies into daily activities.
- Work with business and technology partners to understand business questions, identify data sources, run models, and present findings.
Requirements
- 2-3 years of work experience in Analytics/Digital with senior partner management and project management background in a large-scale organization.
- Previous hands-on experience in Consumer Analytics, Audience Management/Analytics, Digital Marketing.
- High proficiency in English (written and oral) as the role is focused on the US market. Previous experience working with English-speaking partners is a plus.
- Proficient in Excel and Visualization Tools (e.g., Tableau, Power BI), PowerPoint, and Social Media Platforms.
- Dashboarding knowledge: building, configuring & customizing for democratization of data to enable easy use and reading data (e.g., Adobe Analytics, Power BI, Tableau, etc.).
- Intermediate proficiency in SQL.
- Strong interpersonal skills with the ability to communicate with senior management and other key stakeholders.
About Us
At British American Tobacco, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. We are a global Top Employer with 53,000 BAT people across more than 180 markets, and we are dedicated to making a positive impact on the communities we serve.
