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**Demand Generation Strategist**
hace 2 meses
About the Role
Job Title: Demand Generation Manager
Location: S&P Global
Department: Marketing
Reports to: Director of Marketing
The Demand Generation Manager is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual thinks beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve.
Responsibilities:
- Grow new leads by converting site traffic through calls-to-action, landing pages, lead generation content, and remarketing
- Develop account-based marketing programs for large scale accounts to accelerate the enterprise sales cycle
- Work with sales to develop messaging, positioning, and outreach tactics that engage prospects in new ways
- Work closely with the SDR team to ensure quality lead delivery, proper follow-up, and incorporate feedback into marketing programs
- Work with product marketing to create personas tied to specific customer needs and preferences.
- Forecast, track, and report on marketing campaign performance including funnel conversion metrics
- Partner with internal and external creative and copywriting resources to design and develop content that drives engagement/action, create and optimize web pages
- Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes
- Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
Job Requirements
- Bachelor's degree in marketing or a related field required
- 4+ years of demand generation experience in B2B companies (Automotive industry experience a plus)
- Proven track record of successfully partnering with Sales management
- Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results
- Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization
- Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity
- Marketing automation experience (Salesforce, Marketo or Eloqua)
- Analytics tools experience
- Experience in collaborating with multiple stakeholders to drive a project or program to success
About S&P Global
S&P Global is a leading provider of essential intelligence for businesses and governments worldwide. Our expertise helps our customers anticipate change and make decisions with conviction. We provide invaluable insights derived from unmatched automotive data, enabling our customers to optimize their businesses, reach the right consumers, and shape the future of mobility.
What's In It For You?
Our Purpose
At S&P Global, we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.
Our People
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
Our Values
Integrity, Discovery, Partnership
Benefits
We take care of you, so you can take care of business. We care about our people. That's why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include:
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.