Marketing Director for Affluent Customer Growth

hace 3 semanas


Xico, México Hsbc A tiempo completo
Job Description:

This is a senior management role that requires a seasoned marketing professional to lead the design and execution of marketing strategies targeting affluent customers.

We are seeking an experienced Marketing Campaigns Senior Manager who can oversee all marketing initiatives, strengthen value propositions, grow wealth and saving relationships with customers, increase product penetration, drive transactional product usage, and boost digital engagement.

The ideal candidate will have 8+ years of broad-based marketing experience within a Financial Service-based institution or an innovative customer/service-based institution.

Key responsibilities include leading teams, overseeing marketing plans, creating campaigns targeting affluent segment growth, influencing stakeholders, working on multi-function projects, and demonstrating excellent relationship building skills.

The successful candidate will also have a good understanding of key trends and areas of innovation that influence consumer interaction and engagement, proven experience in implementing customer contact strategies, and a strong grasp of CRM tools.

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience. Additionally, we provide a comprehensive benefits package, including paid leave, and promote gender equality, labor rights, and social well-being.

At HSBC, we value diversity and promote equality, integrity, and trust. Our employees act with integrity, courage, and trustworthiness, and are connected with customers, the community, regulators, and each other.



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