Data Business Intelligence Strategist

hace 1 día


Xico, México Ziff Davis, Llc A tiempo completo
Job Title: Data Business Intelligence Specialist

Job Summary:

Ziff Davis, Llc is seeking a highly skilled Data Business Intelligence Specialist to join our Marketing team. As a key member of our team, you will play a crucial role in leveraging data-driven insights to optimize marketing strategies and enhance business performance.

Key Responsibilities:
  • Data Management and Integration: Manage and maintain data integrity within Salesforce (SFDC) and Pardot platforms. Develop and implement data integration strategies to ensure seamless flow of information between systems.
  • Analytics and Reporting: Utilize Salesforce and Pardot analytics tools to generate insights into marketing campaign performance, lead generation, and customer engagement. Develop and deliver regular reports and dashboards to track key marketing metrics and KPIs.
  • Marketing Automation: Design, implement, and optimize marketing automation workflows within Pardot to streamline campaign execution and lead nurturing processes.
  • Audience Segmentation and Targeting: Collaborate with marketing teams to develop audience segmentation strategies based on customer demographics, behaviors, and engagement patterns.
  • Optimization and Continuous Improvement: Identify opportunities for process optimization and efficiency gains within Salesforce and Pardot platforms.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Data Science, or related field.
  • Proven experience (5 years) working with Salesforce (SFDC) and Pardot platforms, with demonstrated expertise in data management, analytics, and automation.


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