Amazon Devices Offline Retail Team Marketing Specialist
hace 2 semanas
About Amazon Devices
Amazon strives to be the earth's most customer-centric company, where customers can research and purchase anything they might want online or offline. We set audacious goals and are looking for people who can help us reach and exceed them.
Job Summary:
We are seeking an entrepreneurial, creative, hands-on, results-oriented and analytical Trade Marketing Manager based in São Paulo for the Brazilian Amazon Devices Offline Retail Team. This team is tasked with working with Brazilian retailers to create a world-class offline selling experience for Amazon Devices.
Responsibilities:
This person will be responsible for developing our Offline Channel point of sales (POS), while raising the bar in customer experience. In this role, the candidate will partner with Amazon Devices Product and Marketing teams, work with technical teams on product roadmaps and project prioritization, identifying how to best meet customer needs, and work with finance and distributor teams to execute the plan.
The successful candidate will be expected to think and act both strategically and tactically. This person will be creative, analytical, customer centric, resourceful, team oriented, an effective communicator, and will have an ability to work independently under time constraints to meet ongoing and overlapping deadlines.
Key Responsibilities:
- Advocate for what is the best for customers, creating a world-class customer experience.
- Lead and define the Trade Marketing in-store masterplan to offer relevant permanent & temporary solutions for key consumption periods, events and promotional opportunities.
- Own point of sale materials from design adaptation to local requirements, in-store implementation, maintenance & refresh.
- Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
- Create and deliver retail execution guidelines.
- Develop and execute end-to-end in store plans for new product launches, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
- Identify shopper insights to feed into the trade marketing strategy, and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
- Overview & lead merchandising and field team efforts.
- Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
- Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
- Define, manage & deploy training programs for store staff.
- Manage our e-learning platform including development & localization of training modules.
- Manage end to end processes relating to trade shows, retail specific roadshows or training events.
- Be the key point of contact and relationship owner of multiple third-party agencies.
- On-board and manage external vendors including contract, budget, and KPIs set up.
Requirements:
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience communicating results to senior leadership.
- History of effectively managing external partners and/or retailers trade marketing roles;
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
- Ambitious self-starter with ability to operate independently and thrive in fast-paced environment;
- Ability to prioritize well, communicate clearly;
- Excellent oral and written communication skills in both English and Portuguese;
Estimate Salary Range: $80,000 - $120,000 per year, depending on qualifications and experience.
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