Digital Customer Engagement Director

hace 3 semanas

Xico, México Amgen A tiempo completo
Unlock Your Potential as a Digital Customer Engagement Manager at Amgen

Are you ready to take your career to the next level in the exciting field of digital customer engagement? Amgen, a global leader in biotechnology, is seeking a talented individual to join our team as a Digital Customer Engagement Manager.

About the Role:

We are looking for a highly skilled and experienced professional to lead our omnichannel strategies, execution, and advising on digital content management, delivery, and metrics. As a Digital Customer Engagement Manager, you will collaborate with team leads to prioritize brands and develop digital plans, define KPIs and metrics for digital interactions, and provide actionable insights based on continuous analysis.

Key Responsibilities:

  • Develop and execute omnichannel strategies to drive customer engagement and loyalty
  • Collaborate with team leads to prioritize brands and develop digital plans
  • Define KPIs and metrics for digital interactions and provide actionable insights
  • Develop digital platforms and advise on channel/platform development
  • Collaborate with regional guidelines and Centers of Excellence (COE) for channel/platform development
  • Develop a digital approach in the teams and keep them up-to-date with technology trends
  • Collaborate closely with team members and partners for the creation of patient solutions and identifying business opportunities
  • Vendor Management: Recruitment and management of external vendors
  • Brand Development Support: Supporting brand development and stakeholder-centric solutions in the medium term

Requirements:

  • Doctorate degree OR Master's degree and 3 years of experience in multichannel marketing, digital communication, and digital channel projects OR Bachelor's degree and 5 years of experience in multichannel marketing, digital communication, and digital channel projects OR Associate's degree and 10 years of experience in multichannel marketing, digital communication, and digital channel projects OR High school diploma / GED and 12 years of experience in multichannel marketing, digital communication, and digital channel projects
  • Previous managerial experience directly managing people and/or experience leading teams, projects, programs, or advising the allocation of resources
  • Proficiency in English, both in written and verbal communication

Preferred Requirements:

  • Proven experience in digital marketing or customer engagement within the pharmaceutical or biopharmaceutical industry
  • Strong understanding of regulatory requirements and compliance standards in the healthcare sector
  • Excellent communication, interpersonal, and project management skills
  • Proficiency in digital analytics tools, content management systems, and social media platforms
  • Desirable experience in content coordination
  • Working experience with data scientists, data privacy, algorithm development, and incorporation. Agile, Design Sprints, and Minimally Viable Products for healthcare

Competencies:

  • Applies sophisticated project management, analytical skills
  • Examines and understands issues from multiple perspectives or points of view, readily sees inter-relationships and cause and effect relationships; takes a detailed approach to successfully resolving all issues
  • Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
  • Communicates effectively at all levels both internally and externally, and (inter-) nationally
  • Takes initiative and acts pro-actively, enthusiastically, and creatively
  • Possesses very good understanding of web technologies, digital marketing channels, and customer journey
  • Serves as a role model and resource to others in promoting open, honest, and cooperative relationships throughout the organization
  • Serves as a role model for Amgen Values
  • Cross Functional Leadership and Team Management

Why Amgen?

At Amgen, we are committed to developing treatments that take care of others, and we also care for our teammates' professional and personal growth and well-being. We offer a diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act. Our Total Rewards Plan comprises health, finance, and wealth, work/life balance, and career benefits, with compensation and benefits rated above 4 stars (out of 5) on Glassdoor.

Join us in our mission to defy imagination and make a difference in the lives of patients worldwide.

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