Lead Consumer Insights Analyst
hace 6 días
BAT is evolving at a rapid pace, driving unprecedented growth and innovation. To achieve our ambitious goals, we seek talented individuals who embody our company's ethos.
We are looking for a seasoned Consumer Analytics Manager to join our GBS Insights & Foresights Team.
The role involves providing the company with timely, objective, and actionable insights that enable us to deeply understand consumers. Key responsibilities include:
- Providing strategic leadership on data analysis, solution development, and recommendations to the business for loyalty ID 3rd party data from Retail Scan Database.
- Analyzing B2B and D2C data related to consumer behavior, engagement, and personalized promotions.
- Developing analytical approaches to address business questions and manage end-user reports with high-quality information and relevant caveats.
- Collaborating with cross-functional teams to understand business objectives and translate them into data analysis requirements.
- Extracting, cleaning, and processing data from various sources, including digital platforms and Loyalty Identification Numbers.
- Developing and executing queries to segment and categorize consumers based on various criteria and performing in-depth analysis of consumer interactions with digital platforms.
- Mining and analyzing data from existing or new consumer databases to drive optimization and improvement of consumer campaigns, marketing techniques, and business strategies.
- Identifying key performance indicators (KPIs) and metrics to measure and monitor consumer purchase behavior trends.
To be successful in this role, you will need:
- Expertise in Data Analytics with a focus on consumer behavior analysis, Digital Analytics, and Digital marketing.
- Proven experience as a Data Analyst or similar role with a focus on consumer behavior analysis, Digital Analytics, and Digital marketing.
- Minimum 3 years of work experience in Analytics/Digital with senior stakeholder management and project management background in a large-scale organization.
- SQL language proficiency is a must-have.
- Familiarity with statistical analysis, A-B testing, and financial acumen could be an added value for the position.
This role offers a competitive salary range of $120,000 - $180,000 per annum, depending on location and experience, making it an attractive opportunity for professionals seeking career growth and challenges.
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