Lead Consumer Insights Analyst

hace 6 días


Monterrey, Nuevo León, México British American Tobacco A tiempo completo
Consumer Analytics Manager Job Description

BAT is evolving at a rapid pace, driving unprecedented growth and innovation. To achieve our ambitious goals, we seek talented individuals who embody our company's ethos.

We are looking for a seasoned Consumer Analytics Manager to join our GBS Insights & Foresights Team.

The role involves providing the company with timely, objective, and actionable insights that enable us to deeply understand consumers. Key responsibilities include:

  • Providing strategic leadership on data analysis, solution development, and recommendations to the business for loyalty ID 3rd party data from Retail Scan Database.
  • Analyzing B2B and D2C data related to consumer behavior, engagement, and personalized promotions.
  • Developing analytical approaches to address business questions and manage end-user reports with high-quality information and relevant caveats.
  • Collaborating with cross-functional teams to understand business objectives and translate them into data analysis requirements.
  • Extracting, cleaning, and processing data from various sources, including digital platforms and Loyalty Identification Numbers.
  • Developing and executing queries to segment and categorize consumers based on various criteria and performing in-depth analysis of consumer interactions with digital platforms.
  • Mining and analyzing data from existing or new consumer databases to drive optimization and improvement of consumer campaigns, marketing techniques, and business strategies.
  • Identifying key performance indicators (KPIs) and metrics to measure and monitor consumer purchase behavior trends.

To be successful in this role, you will need:

  • Expertise in Data Analytics with a focus on consumer behavior analysis, Digital Analytics, and Digital marketing.
  • Proven experience as a Data Analyst or similar role with a focus on consumer behavior analysis, Digital Analytics, and Digital marketing.
  • Minimum 3 years of work experience in Analytics/Digital with senior stakeholder management and project management background in a large-scale organization.
  • SQL language proficiency is a must-have.
  • Familiarity with statistical analysis, A-B testing, and financial acumen could be an added value for the position.

This role offers a competitive salary range of $120,000 - $180,000 per annum, depending on location and experience, making it an attractive opportunity for professionals seeking career growth and challenges.



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