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Strategic Brand Manager

hace 2 meses

Xico, México Didi Global A tiempo completo
About the Role

We are seeking a highly skilled Strategic Brand Manager to join our team at Didi Global. As a key member of our marketing team, you will be responsible for developing and executing innovative brand strategies that drive business growth and customer engagement.

Key Responsibilities
  • Collaborate with cross-functional teams to conduct market research and analysis to identify opportunities for brand growth and differentiation.
  • Develop and execute brand strategies that align with the company's overall objectives and resonate with target audiences.
  • Oversee the development of brand messaging, positioning, and creative assets to effectively communicate the company's values and unique selling propositions.
  • Monitor and evaluate the performance of brand initiatives using data-driven insights to optimize strategies and drive continuous improvement.
  • Stay up-to-date with industry developments and emerging trends to inform future brand strategies and maintain a competitive edge in the market.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-7 years of experience in brand management, strategic planning, or a related role.
  • Proven track record of developing and implementing successful brand strategies that drive business growth and customer engagement.
  • Strong analytical skills and the ability to translate data insights into actionable recommendations.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Results-oriented mindset with a focus on delivering measurable outcomes and ROI.
About Us

Didi Global is a leading mobility technology platform that offers a wide range of app-based services across markets. We are committed to building inclusive and diverse teams and a workplace that is free from discrimination and harassment.