Marketing Director

hace 2 días

Ciudad de México, Ciudad de México Qualcomm A tiempo completo
Job Summary

We are seeking a highly skilled Marketing Manager to join our team at Qualcomm. As a key member of our Sales, Business Development & Marketing Group, you will be responsible for building and executing marketing strategies to drive business success and value.

Key Responsibilities
  • Brand Strategy Development:
    • Support the evolution of Qualcomm's brand identity, messaging, and positioning to build a strong and powerful B2B brand.
    • Conduct secondary research to gather insights about market trends and competitive positioning to inform brand strategies and campaigns.
  • Product Branding and Naming:
    • Collaborate with internal teams to develop names for new products and programs, ensuring alignment with Qualcomm's overall naming strategy.
  • Brand Asset Development and Project Management:
    • Oversee the brand asset development process from creative briefing, stakeholder management, project management to getting brand and legal approvals.
    • Partner with creative agencies and in-house creative teams to drive creative excellence and operational efficiencies.
  • Brand Governance:
    • Champion brand consistency ensuring that all marketing materials adhere to the brand guidelines.
    • Work with different cross-functional teams to ensure brand governance across all touchpoints.
  • Cross-Functional Collaboration:
    • Provide brand guidance and strategic support to all internal teams fostering a strong brand advocacy culture within the organization.
  • Stakeholder Management:
    • Manage all brand projects and work with different stakeholders ensuring critical milestones are met in the most efficient manner.
  • Brand Communication:
    • Share regular brand updates with internal teams.
    • Communicate brand updates to agencies and marketers through brand newsletters.
Requirements
  • Education:
    • Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
    • OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
    • OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
    • Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year, Doctorate = two years) of work experience.
  • Preferred Qualifications:
    • Advanced communication skills in English.
    • Bachelor's degree and 5+ years of experience in Brand or Marketing related fields.
    • Prior experience providing marketing or brand support in equivalent industry.
    • Prior creative/graphic design education and work experience.
    • Expert in brand architecture and naming.
    • Strategic thinker with the ability to bring new ideas to the table.
    • Strong understanding of brand building, management and governance.
    • Professional presence and ability to work with all levels of the organization.
    • Ability to execute and thrive in a fast-paced environment.
    • Strong organizational abilities and experience in managing creative agencies.
    • Strong knowledge of creative development discipline from briefing to file types.
    • Excellent written and verbal communication skills, along with active listening abilities.
    • Ability to thrive in a fast-paced environment, collaborating with global teammates in multiple regions.
    • Self-motivated, accountable, and able to work both independently and within teams.

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