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Digital Marketing Strategist
hace 2 meses
Job Summary
The Digital Marketing Strategist is a key member of the IHG Hotels & Resorts team, responsible for developing and executing strategic marketing plans to drive revenue growth and meet business targets for our managed and franchised hotels.
Key Responsibilities
- Collaborate with the Field Marketing team to execute digital marketing strategies and initiatives that drive incremental revenue and meet business targets.
- Develop and deliver marketing activities to hotels, working closely with the Field Marketing team, Digital Marketing teams, and other stakeholders to ensure alignment and effective execution.
- Accountable for tracking and executing marketing activities, delivering marketing scope, and measuring campaign effectiveness.
- Demonstrate project management experience in organizing, planning, and executing large-scale marketing projects from conception through implementation and evaluation.
- Develop and present data-driven recommendations to stakeholders, promoting items persuasively and shaping opinions.
- Demonstrate knowledge of multiple brand process management, including research methodology and design.
- Demonstrate knowledge of marketing principles and concepts.
- Develop and maintain a consistent, high-quality customer-focused orientation, providing clear, accurate information and anticipating problems or questions.
- Stay up to speed on digital media best practices, trends, and tools.
Requirements
- Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.
- Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including direct marketing or database marketing experience.
Technical Skills & Knowledge
- Familiarity with direct marketing and analytics techniques and systems.
- Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
- Experience with campaign management and email marketing tools.
- Firm grasp of relational database concepts.
- Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
- Ability to direct creative process(es) to build compelling messaging and creative concepts.
- Experience in handling sensitive consumer data.
- Experience with identifying marketing opportunities utilizing third-party information.
- Ability to translate observations into findings and business applications.
- Extremely detail-oriented, highly organized with excellent time management skills and a technical aptitude.
- Team player with a positive attitude, excellent interpersonal skills, and a focus on problem-solving.
- Multi-lingual skills a plus.
At IHG Hotels & Resorts
We are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status, or any other characteristic protected by law.
We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.