Marketing Specialist

hace 1 semana

Xico, México Thomson Reuters A tiempo completo

About the Role

We are seeking a highly organized and creative Marketing Specialist to join our Demand Activation - Field Marketing team. As a Marketing Specialist, you will be responsible for developing and delivering modern marketing programs and events to engage our customer and prospect base.

Key Responsibilities

  • Develop and execute creative marketing programs and events to drive customer engagement and conversion.
  • Collaborate with the segment campaign planning and centralized marketing teams to plan, execute, and report on event ROI.
  • Utilize strong project management skills to deliver programs and events on time and within budget.
  • Build meaningful customer experiences that allow clients and prospects to interact and build relationships with our sales and client management teams.
  • Join forces with sales to manage and report on event ROI, including the management of events leads and work closely with marketing insights to understand pipeline impact.
  • Leverage internal event coordination support and external partners, including vendors and agencies.
  • Closely collaborate with the Campaign Planning team in development, delivery, and performance measurement of field marketing campaigns and programs.
  • Follow project templates to complete tasks and keep events well organized, as well as adept existing process with best practices and put your fingerprint on event planning to gain greater efficiency.
  • Be bold and experiment with creative ideas to differentiate the Thomson Reuters brand.

About You

You're a fit for the role if your background includes:

  • Bachelor's degree.
  • 3-5+ years in the event or demand generation for cloud-based software and/or business service providers.
  • Baseline understanding and highly enthusiastic about leveraging marketing technology to deploy integrated campaigns (Marketing Automation Platforms, Digital Analytics tools, Webinar and events tools, CRM systems).
  • Creative, customer-first mindset that prioritizes creating memorable experiences for our customer base.
  • Self-starter that thrives in a fast-paced, collaborative atmosphere.
  • Team player with the ability to foster strong relationships across multiple levels and functions within the organization, including working closely with marketing, sales, and operations teams to succeed and grow.
  • Ability to take ownership of tasks, solve problems, and be adaptable.
  • Understanding of modern B2B demand generation best practices, including integrating online and offline marketing tactics to reach, connect, and convert prospects.
  • Proficient in Microsoft Office suite and related operating/productivity tools.
  • This role involves extensive collaboration with our U.S. sales team, making fluency in English a necessary skill.

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Culture: Globally recognized and award-winning reputation for equality, diversity, and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
  • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact.
  • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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