Marketing Specialist

hace 1 semana

Xico, México Boston Scientific Corporation A tiempo completo

About Boston Scientific Corporation

Boston Scientific Corporation is a leading medical device company that is dedicated to transforming lives through innovative medical solutions. We are committed to delivering high-quality products and services that meet the evolving needs of healthcare professionals and patients around the world.

Job Summary

We are seeking a highly skilled Marketing Specialist to join our team in Mexico City. As a Marketing Specialist, you will play a critical role in supporting the marketing team by providing data-driven insights and analysis to guide strategic marketing decisions.

Key Responsibilities

  • Analyze market trends, competitive landscape, customer behavior, and sales performance to enhance the company's marketing efforts and drive business growth in the medical device sector.
  • Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
  • Evaluate the effectiveness of marketing campaigns and suggest improvements.
  • Provide analysis to support product launches, pricing strategies, and promotional activities.
  • Analyze customer feedback and behavior to identify trends and preferences.
  • Segment customers and create detailed profiles to support targeted marketing efforts.
  • Monitor competitors' activities, products, and strategies.
  • Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
  • Maintain an updated database of competitive intelligence.
  • Monitor marketing budgets and expenditures to ensure alignment with financial goals.
  • Assist in the preparation of budget forecasts and financial reports for the marketing department.
  • Support the development and execution of medical education programs for healthcare professionals.
  • Collaborate with medical affairs and clinical teams to ensure educational content is accurate and effective.
  • Evaluate the impact of medical education initiatives and provide insights for continuous improvement.
  • Assist in organizing and managing educational events and training sessions.
  • Conduct demand forecasting to predict product needs and ensure optimal inventory levels.
  • Analyze sales trends and market conditions to inform product planning decisions.
  • Collaborate with regulatory & planning team to ensure product availability.

Requirements

  • Bachelor's degree in marketing, business management or a related field.
  • At least 4 years of experience in marketing roles.
  • English fluency B2 or higher.
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets.
  • High level of accuracy and attention to detail in work.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Ability to work effectively in a team-oriented environment and collaborate with cross-functional teams.
  • Digital Marketing knowledge.

Preferred Qualifications

  • Master's degree.
  • Previous medical device or healthcare sector experience.
  • Basic graphic design knowledge.

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