Outbound Marketing Specialist
hace 2 días
JumpCloud is a leading provider of cloud-based identity and access management solutions. Our platform helps IT teams and Managed Service Providers (MSPs) centralize management of user identities and devices, enabling small and medium-sized enterprises to adopt Zero Trust security models.
About the RoleWe're seeking an experienced Outbound Marketing Manager to join our team. As a key member of our revenue marketing organization, you will play a critical role in generating pipeline from inbound, outbound, and partner sources. Your primary responsibility will be to support the Business Development Representative (BDR) organization in generating outbound-sourced pipeline.
Key Responsibilities:- Plan and execute outbound marketing programs to reach potential customers using outbound motions, including prospecting within the database and acquiring net new accounts.
- Work with Product Marketing and Operations to identify key audiences and develop account lists.
- Develop compelling email cadences for BDRs leveraging existing messaging frameworks.
- Train and enable BDRs on message personalization and develop outbound prospecting playbooks.
- Partner with Marketing Operations to build reporting and monitoring performance metrics.
- Continuously improve and optimize campaign performance through data analysis and A/B testing.
We're looking for a talented and experienced marketing professional who can drive meaningful pipeline growth and contribute to the success of our revenue marketing organization. If you have a passion for marketing and a track record of success in generating pipeline, we encourage you to apply for this exciting opportunity.
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