Digital Growth Strategist

hace 20 horas


Xico, México Tinuiti A tiempo completo
About the Role

The Growth Media Specialist plays a pivotal role in driving the company's digital growth through strategic planning, execution, and optimization of performance marketing campaigns. Leveraging data-driven insights, this role focuses on maximizing ROI across various digital channels, targeting specific audiences, and continuously refining strategies to achieve acquisition and conversion goals.

Key Responsibilities
  • Develop and execute performance marketing strategies: Plan, implement, and optimize multi-channel campaigns (paid social, PPC, display advertising, etc.) to meet acquisition, conversion, and ROI goals.
  • Analyze data and optimize campaigns: Use analytical tools to track, analyze, and report on key performance metrics. Continuously optimize campaigns based on insights to maximize performance and efficiency.
  • Audience targeting and segmentation: Identify and target relevant audience segments through data analysis, A/B testing, and audience profiling to improve campaign effectiveness.
  • Collaborate with creative and content teams: Work closely with creative teams to develop high-performing ad creatives, landing pages, and other assets to improve campaign performance and user experience.
  • Budget management: Manage budgets effectively across multiple campaigns and channels, optimizing spending to achieve desired outcomes while maintaining cost-efficiency.
  • Stay updated with industry trends: Keep abreast of industry best practices, emerging trends, and new technologies in performance marketing to implement innovative strategies and tactics.
  • Reporting and insights: Generate regular reports and provide actionable insights to stakeholders, highlighting key findings, performance trends, and recommendations for optimization.
Requirements
  • Bachelor's degree in Marketing, Advertising, Business, or related field. Master's degree or relevant certifications are a plus.
  • 3+ years of proven experience in performance marketing, with a focus on user acquisition, conversion optimization, and ROI-driven campaigns.
  • Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
  • Strong analytical skills and ability to interpret complex data to derive actionable insights.
  • Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities and strategies.
About Us

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with nearly $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.


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