Digital Innovation and Attribution Strategist

hace 4 semanas


Xico, México Citi A tiempo completo
About the Role

Citi is seeking a highly skilled Digital Innovation and Attribution Strategist to join our team. As a key member of our marketing organization, you will be responsible for driving digital innovation and attribution strategies that drive business growth and customer engagement.

Key Responsibilities
  • Develop and execute digital attribution strategies that measure the effectiveness of our marketing campaigns and drive business growth.
  • Lead cross-functional teams to design and deliver innovative marketing solutions that drive customer engagement and loyalty.
  • Collaborate with business partners to develop and execute marketing plans that align with our business objectives.
  • Manage and analyze large datasets to inform marketing decisions and optimize campaign performance.
  • Stay up-to-date with the latest digital marketing trends and technologies to ensure Citi remains at the forefront of innovation.
Requirements
  • 6-10 years of experience in marketing or market research, with a focus on digital marketing and attribution.
  • Proven track record of delivering innovative marketing solutions that drive business growth and customer engagement.
  • Excellent communication and interpersonal skills, with the ability to lead and collaborate with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to manage and analyze large datasets.
  • Proficient in Microsoft Office, with a focus on Excel and PowerPoint.
Preferred Qualifications
  • Master's degree in Marketing or a related field.
  • Experience with marketing automation and martech platforms.
  • Knowledge of digital marketing channels, including social media, email, and search engine marketing.
About Citi

Citi is a leading global bank with a long history of innovation and customer service. We are committed to delivering exceptional customer experiences and driving business growth through digital innovation.



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