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Digital Marketing Strategist

hace 2 meses

Naucalpan de Juárez, México Ford de México A tiempo completo
About the Role

Ford de México is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for driving the acquisition and digital nurturing of leads for Ford Pro in North America.

Key Responsibilities
  • Develop and execute omni-channel customer journeys and campaigns to drive lead generation and conversion.
  • Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
  • Analyze campaign results and optimize marketing efforts to improve ROI.
  • Work closely with sales and business teams to ensure alignment and effective lead follow-up processes.
  • Identify opportunities to improve marketing processes and propose solutions to management.
Requirements
  • At least 5 years of experience in customer-centric digital marketing and marketing automation.
  • Experience in Salesforce ecosystem, preferably with a certification in Marketing Cloud or Sales Cloud.
  • Strong analytical and problem-solving skills, with the ability to interpret and use data to make informed decisions.
  • Creative and innovative mindset, with the ability to generate and test new ideas and approaches.
  • Detail-oriented and organized, with the ability to manage multiple projects and deadlines.
  • Team player and collaborator, with the ability to work well with others and coordinate cross-functional efforts.
About Ford de México

Ford de México is a leading automotive company committed to delivering exceptional customer experiences. We are seeking a talented Digital Marketing Strategist to join our team and contribute to our mission of building great customer experiences for Ford Pro's commercial customers.