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Paid Social Advertising Specialist

hace 2 meses

Xico, México Onda A tiempo completo

Job Summary

Onda, a leading full-stack direct-to-consumer (D2C) growth firm, is seeking a highly skilled Paid Social Advertising Specialist to support our e-commerce clients' paid social efforts. As a key member of our team, you will develop and execute strategic plans for paid social campaigns across multiple social media platforms to meet client objectives and budgets.

Key Responsibilities:

  • Conduct market research and competitive analysis to identify new advertising opportunities and industry trends.
  • Collaborate with internal teams, including content creators and graphic designers, to develop creative and engaging ad copy and visual assets.
  • Monitor ad performance and adjust campaigns accordingly to improve conversion rates and ROI.
  • Analyze and report on campaign performance, providing insights and recommendations for future campaigns.
  • Manage ad budgets and optimize spending to ensure maximum return on investment.
  • Stay up-to-date with industry changes, algorithm updates, and emerging trends in social media advertising.

Requirements:

  • 3+ years of experience in paid social advertising, preferably within e-commerce.
  • In-depth knowledge of social media advertising platforms and best practices, including Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, and Pinterest Ads.
  • Strong analytical skills to interpret data and adjust campaigns accordingly.
  • Creative thinking and problem-solving skills to develop unique and effective ad campaigns.
  • Excellent communication and collaboration skills to work effectively with clients and internal teams.
  • Ability to work independently and manage multiple projects simultaneously.
  • Proficiency in ad management tools and analytics platforms, such as Hootsuite, Sprout Social, Google Analytics, and Facebook Ads Manager.
  • A strong portfolio of successful social media ad campaigns.
  • Experience managing ad budgets and optimizing spending for maximum ROI.
  • Knowledge of SEO, SEM, and content marketing is a plus.
  • Excellent written and verbal communication skills in English.
  • Strong attention to detail and ability to meet tight deadlines.

Additional Information:

  • Fully remote work arrangement.
  • 1099 contractor position.
  • Flexible hours but availability for client communication during business hours.