Paid Ads Leader Marketing Specialist

hace 3 días


Xico, México Ipfdigital A tiempo completo
About the Role

We are seeking a highly skilled Paid Ads Leader to join our team at IPF Digital México. As a Paid Ads Leader, you will be responsible for developing and implementing effective paid digital marketing campaigns across various platforms to achieve specific business and marketing goals in Mexican and other IPF Digital markets.

Key Responsibilities
  • Develop and implement paid digital marketing campaigns across various platforms, including search, display, video, and social media.
  • Formulate and execute paid advertising strategies aligned with business and marketing goals, targeting specific audience segments.
  • Manage advertising budgets effectively to maximize ROI, creating compelling and relevant copy that aligns with brand messaging and resonates with the target audience.
  • Conduct keyword research to ensure ads are visible to users searching for relevant services and products, execute A/B testing, and utilize analytics tools to track and analyze campaign performance metrics.
  • Work closely with cross-functional teams, including creative agencies and analysts, to ensure seamless integration with marketing initiatives and ensure compliance with relevant advertising policies, laws, and regulations.
Requirements
  • Fluent in verbal and written business English.
  • Proficiency in using major advertising platforms, such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.
  • Competence in using analytics tools, such as Google Analytics, to track and analyze campaign performance.
  • Ability to create visually appealing ads and optimize creative elements for better engagement.
  • Capability to troubleshoot technical issues related to ad placements and tracking.
  • Proficiency in using spreadsheet tools for data analysis and reporting.
What We Offer
  • A dynamic and collaborative work environment.
  • A hybrid working model that balances flexibility and productivity.
  • A comprehensive benefits package, including work leave permissions, work-life balance program, and unlimited online medical attention.
  • Opportunities for professional growth and development.


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