Customer Experience Optimization Specialist

hace 1 semana


Xico, México Zendesk A tiempo completo
Job Description

Zendesk is seeking a detail-oriented Paid Search Campaign Manager to join the Performance Marketing team and execute our paid search strategy, delivering high-performing initiatives to improve return on marketing investment and grow leads and revenue from paid search campaigns.

This is an exciting opportunity to join a team of highly-skilled performance marketers with a proven track record of running complex global campaigns for multiple products and audiences in a dynamic environment.

Main Responsibilities:

  • Hands-on management and optimization of search campaigns
  • Day-to-day campaign bid management and execution of tactics across multiple search engines (e.g. Google, Bing, etc.) to exceed goals and maximize return on ad spend
  • Partner with teams in regions to adjust the campaign to the local context and maximize relevance
  • Support new product launches and promotions through new copy and messaging
  • Monitor daily/weekly/monthly/quarterly budgets and pacing to achieve key metrics, KPI goals, and ROI targets

Requirements and Qualifications:

  • High attention to detail and ability to anticipate problems before they escalate
  • Self-starter with a high degree of motivation to succeed in a fast-paced work environment
  • Intermediate to advanced level in Excel (Pivot tables, VLOOKUP, SUMIF)
  • Strong quantitative skills and the ability to analyze data and make data-driven decisions
  • Ability to clearly communicate results, key learnings, and areas of opportunities
  • Excellent project management skills with proven ability to meet deadlines. Ability to determine priorities is a big plus.
  • Quick learner of new technologies, tools, and processes
  • Knowledge of search engine marketing, bidding strategies, and A/B testing is a bonus
  • Bachelor's degree required

The estimated annual salary for this role is around $60,000 - $80,000 depending on experience and qualifications.

Zendesk offers a comprehensive benefits package including health insurance, retirement plan, and generous paid time off.

In addition, we offer a unique hybrid work arrangement that allows you to work remotely part-time while also enjoying the benefits of being part of a collaborative and dynamic team.



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