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Director, Marketing Strategy

hace 2 meses

Veracruz, Veracruz-Llave, México Warner Media, Llc. A tiempo completo
About the Role

We are seeking a seasoned Marketing Director to lead our Partner Marketing efforts in the region. As a key member of our team, you will be responsible for driving the marketing strategy, working closely with our partnership team to reach, engage, and expand marketing campaigns with regional & local partners.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive growth, engagement, and awareness across the region.
  • Collaborate with Brand Marketing and coordinate wholesale linear efforts to increase authentication rates.
  • Work closely with cross-functional teams, including Marketing, Product, Partnerships, Content, Public Relations, Legal, and Creative Services, to identify opportunities to bring our content to the forefront of partner marketing campaigns.
  • Understand the potential and reach of media value offered by partnerships deals.
  • Lead creatively in the development of Max content usage in partner campaigns, owning partner feedback loop and consumer-facing output.
  • Bring alternative ideas and plans for win backs, save/retention offers, sampling, free trials, and buy flow improvement opportunities.
  • Engage with high-quality standards to align point of sale materials (digital and OOH).
  • Introduce new partners and their marketing teams to the Max brand, offering creative guidance, tools, and expertise to elevate creative output and inventive storytelling.
Requirements
  • At least 10 years of experience working in the digital space of the Entertainment/Content industry.
  • Passionate about Entertainment, Technology, Arts, and Advertising.
  • Capable of managing multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders.
  • Impeccable track record of cultivating relationships and a deep level of respect with top brand and agency marketers and management.
  • Team leadership skills both locally and in different countries.
  • Great communication and interpersonal skills.
  • Fluency in English.
About Warner Bros. Discovery

Warner Bros. Discovery is a global leader in the media and entertainment industry, with a rich history of innovation and creativity. We are committed to building a diverse and inclusive workforce that reflects the world around us. We believe in the importance of equal opportunities and strive to create an environment where everyone can thrive.