Marketing Strategy Director for Latin American Markets

hace 1 mes


Santiago de Querétaro, Querétaro de Arteaga, México Mars (New) A tiempo completo

Mars (New) is a family-owned business with over $35 billion in global sales, producing some of the world's most beloved brands.

About Us

We are seeking an exceptional individual to lead our marketing efforts in Latin America as a Marketing Strategy Director. This role will require adapting global marketing initiatives to local market needs and consumer insights.

Job Description

This is a leadership position that involves developing short- and long-term marketing strategies and plans for our brand(s) in the local market. You will be responsible for ensuring outstanding implementation of marketing activities in the region.

Your key responsibilities will include:

  • Developing activation strategies, communication, and promotion plans.
  • Pricing strategies, new product launches, and distribution priorities.
  • Preparing sales forecasts and marketing budgets, monitoring sales volume, revenues, and costs against forecasts.

You will also be responsible for monitoring, analyzing, and evaluating domestic and international market trends, client behavior, and competitor activity to identify market opportunities for our products.

What We Offer

We offer a competitive salary and benefits package, including company bonus, as well as best-in-class learning and development support from day one. You will work with over 130,000 diverse and talented Associates, all guided by The Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.

In addition, you can expect:

  • A comprehensive compensation package.
  • Access to Mars University for ongoing learning and development.
  • A collaborative and dynamic work environment.
About the Role

The ideal candidate will have a university degree in Business, Marketing, or a related field, preferably with at least 5 years of working experience in marketing-related fields, with a minimum of 5 years' experience in relevant brand building and strategic marketing roles across markets and cultures.

You should possess strong analytical, presentation, and communication skills, as well as the ability to manage several different and complex projects simultaneously.



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