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Marketing Director

hace 2 meses


Veracruz, Veracruz-Llave, México Monster Energy A tiempo completo

**Job Summary:**

The Marketing Director will be responsible for developing and executing the strategic direction of the brand. This includes ensuring alignment to the brand's global marketing standards, objectives, strategies, and philosophies. The ideal candidate will have a proven track record of creating and executing successful marketing events and programs that drive brand awareness and sales.

**Key Responsibilities:**

  • Develop and manage the local annual marketing plan, ensuring alignment with the brand's global marketing strategy.
  • Work with distributors and headquarters to develop cost-effective promotional platforms that drive trade-wide executional scale, product trial, brand awareness, and sales volumes.
  • Negotiate and execute events and sponsorships at all levels, ensuring clear Return on Investment (ROI) analysis.
  • Drive PR and digital leverage platforms to maximize event or athlete spend and reach core target consumers.
  • Grow social media fans through different activities or promotions in consultation with global digital experts.
  • Ensure all branding and logo use is acceptable at events and activations, and is approved by marketing leadership according to branding guidelines.
  • Manage sampling programs, including direct management of MAT team leaders in relevant territories.
  • Carry out large-scale, event-based product sampling operations.
  • Activate and leverage global, national, and regional events and properties that fit within established local market business plans.
  • Leverage local media merchandising opportunities.
  • Entrench the brand in the local sport and culture scenes relevant to key targeted consumers and brands/SKUs.
  • Develop and maintain relationships with opinion leaders in the market for key image-building scenes in sport and culture.
  • Develop new ideas that bring the brand to life through local image-building scenes.
  • Develop close and collaborative internal relationships with key stakeholders locally and at HQ.
  • Ensure relationships remain professional to ensure rational decision-making based on clear ROI.

**Requirements:**

  • Bachelor's Degree in the field of Business, Marketing, or related field of study.
  • Master's degree is desired.
  • 10 or more years of experience in a marketing management role.
  • 10 or more years of experience in the Fast-Moving Consumer Goods (FMCG) industry, agency, or brand.
  • Advanced Microsoft Office skills.
  • Fluent in English.