Key Account Agronomy Representative
hace 2 semanas
As a Key Account Agronomy Representative with Tessenderlo Group, you will be responsible for driving business development initiatives and supporting sales activities for TKI fertilizers. Your role will involve leading agronomical development work to support sales growth and co-developing the sales strategy to deliver on sales volumes and margin targets in the region through high-quality distribution channels.
Agronomical Support
- Lead technical activities in line with the sales strategy.
- Develop, maintain, and update a network of technical contacts to promote the technical benefits of products and develop sales.
- Provide technical support to customers, including distributors and growers.
- Manage a program of product field trials in the region to promote the benefits and value proposition of the product portfolio.
- Develop, catalogue, and maintain a full archive of technical publications relating to the product portfolio.
Sales Support
- Align on sales and development strategies with the line manager.
- Identify and develop the company's unique selling propositions and differentiators to acquire new customers.
- Plan and conduct demand generation activities, such as individual and group farmer meetings, product demonstrations, and field days.
- Create brand visibility in the market place through proper utilization of branding material.
- Propose marketing and promotional materials/events to stimulate sales.
Requirements
- Bachelor's Degree in Agronomy or equivalent by experience.
- Minimum 2 years of business development or clear affinity to commercial functions.
- Comprehensive knowledge of agricultural practice and main crops in the region.
- Ability to develop a deep understanding of market and products.
- Prepared to travel regularly within Guatemala, up to 80% of working time.
- Required languages: Spanish and basic English.
Key Skills
- Entrepreneurial mindset, assuming responsibility for performance, recognizing opportunities, and acting efficiently and effectively.
- Excellent communication abilities, both towards individuals and groups.
- Organized, disciplined, numerate, and fact-based decision taking.
- Strong problem-solving skills.
- Flexibility and adaptability to multiple cultures and circumstances.
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