Lifecycle Marketing Manager, Prime Video LATCANZ

hace 7 días

Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de... A tiempo completo

Job Summary

We are seeking a highly skilled Lifecycle Marketing Manager to join our team at Servicios Comerciales Amazon Mexico S. de R.L. de C.V. in Mexico City, Mexico or Toronto, CA. As a Lifecycle Marketing Manager, you will be responsible for conceptualizing, executing, and continually improving end-to-end lifecycle marketing campaigns using a mix of email, push notifications, and placements on Amazon owned and operated properties.

Key Responsibilities

  • Own the customer lifecycle marketing strategy for add-on Subscriptions and Prime Video Store customers, with the goal of contributing to the growth of the business.
  • Own the winback strategy for churned Prime/Prime Video customers.
  • Partner with the Sr Engagement Manager to define the best CX for onboarding new customers, focusing on Outbound channels.
  • You will accomplish this by owning the complete campaign creation and execution.
  • You will manage key inputs including: targeting and segmentation, messaging, localization, creative, content/design, and planning.
  • Write up proposals, testing roadmaps, and campaign reviews with a monthly overall review of progress against targets.
  • Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
  • Be responsible to QA and approve Marketplace campaigns. Ensuring campaigns are executed to the highest standard across all marketing channels.
  • Deep dive analysis providing data-based recommendations, and partner with BI to understand advanced campaign performance.
  • Work closely with other channel leads, as well as peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported.
  • Work with Product Teams to drive automation when possible across the campaigns we design to drive customer retention.
  • Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
  • Experience in multi-territory campaign management.

About the Role

This role is responsible for driving customer growth and engagement through a broad combination of marketing channels across marketplaces. You will work closely with the LATCANZ Central Marketing Team to support the LATCANZ Region, which consists of MX, BR, LATAM, CA, AU, and NZ.

Requirements

  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • Experience with A/B testing, especially around audience segmentation and targeting.

What We Offer

We offer a dynamic and exciting work environment where innovating on behalf of our customers is at the heart of everything we do. As a Lifecycle Marketing Manager, you will have the opportunity to work with a talented team of professionals and contribute to the growth and success of Amazon Prime Video.

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