Marketing Lifecycle Strategist

hace 7 días

Ciudad de México, Ciudad de México Paper Street Media A tiempo completo
About the Role

Paper Street Media is seeking a highly skilled Marketing Lifecycle Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel campaigns to drive engagement across the user journey.

Key Responsibilities
  • Develop and implement automation and campaigns to optimize the customer experience.
  • Define strategy and KPIs for retention and engagement touchpoints.
  • Ideate and execute new subscriber engagement and content marketing initiatives.
  • Own the subscription lifecycle and identify churn reasons.
  • Test new ideas and collaborate with data teams.
  • Create and execute programs enhancing and building improved transparency of subscription benefits.
  • Advocate for subscribers across the company.
  • Manage triggered campaigns across multiple channels.
  • Deeply understand the customer experience and develop segmentation.
  • Improve customer loyalty and retention strategies.
  • Own retention marketing KPIs and A/B test campaigns.
  • Align and report retention metrics with insights regularly.
  • Collaborate with product, paid media, brand, business intelligence, and engineering teams.
  • Stay up-to-date on industry trends and best practices in lifecycle marketing and incorporate them into the strategy.
Requirements
  • Bachelor's degree in marketing, business, or related field.
  • 4-5 years of experience in marketing creative operations, production, and/or project management, preferably at an entertainment studio, network, or agency.
  • Strong understanding of customer behavior and segmentation.
  • Mastery of digital marketing channels at various stages of the customer journey.
  • Experience with marketing automation tools, such as HubSpot, Marketo, ESP, SFMC, Constant Contact, Sail Thru, Mailchimp, or Pardot.
  • Knowledgeable of the evolving advertising landscape, including exposure to/experience with digital marketing and media.
  • Desire to drive growth; data-driven and adept at working with numbers.
  • Strong project management skills include conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.
  • Experience with A/B testing and experimentation.
  • Strong communication and cross-functional skills, with the ability to engage, listen, and collaborate with internal departments to align on strategic solutions.
  • Strong technical proficiency/understanding of data and modeling infrastructure.
  • Experience building and leading email marketing strategies and proficiency with marketing messaging platforms such as SendGrid and similar tools.
  • Strong project management skills, with the ability to manage multiple projects simultaneously.
Preferred Qualifications
  • Experience with the adult entertainment industry or film production industry.

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