Regional Digital Analytics Director

hace 4 días

Ciudad de México, Ciudad de México Mediabrands A tiempo completo

**Job Summary**

The Regional Digital Analytics Director will spearhead our efforts to harness data-driven insights across Latin America (LATAM), steering our digital marketing strategies to unprecedented heights. This pivotal role demands a visionary leader adept at crafting innovative analytics solutions and products tailored for our LATAM clients and internal teams.

**Key Responsibilities**

  • Lead the digital analytics function across the LATAM region, aligning with our overarching business goals and digital marketing strategy.
  • Innovate and implement cutting-edge analytics solutions and products for both external clients and internal stakeholders, enhancing our understanding of digital landscapes.
  • Guarantee flawless execution of digital analytics projects, ensuring data accuracy, insightful analysis, and timely delivery.
  • Identify and leverage opportunities for automation within the analytics process to increase efficiency and scalability.
  • Cultivate strong collaborative ties between Media, Performance, E-commerce, and Audience teams to ensure a cohesive and integrated digital marketing approach.
  • Lead, mentor, and expand a team of digital analytics professionals, fostering a culture of excellence, innovation, and continuous learning.

**Requirements**

  • 5+ years in Digital Analytics roles, with a proven track record of leading analytics initiatives and teams in a digital marketing context.
  • Deep knowledge of Google Tag Manager, Google Analytics 4 (GA4), Looker Studio, Google Cloud Platform (GCP), and ideally, SalesForce. Expertise in pixel and tag management for website and app tagging is critical.
  • Exceptional ability to analyze complex data sets, extract actionable insights, and translate these into impactful digital marketing strategies.
  • A creative problem-solver who can identify challenges and opportunities in the digital analytics space and devise effective solutions.
  • Strong communication and interpersonal skills, capable of effectively conveying insights and strategies to both technical and non-technical stakeholders.
  • Demonstrated ability to lead and motivate teams, manage cross-functional projects, and foster a positive, collaborative work environment.
  • Broad understanding of the digital marketing ecosystem, including trends, challenges, and best practices in LATAM markets.

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