Ecommerce Operations Manager

hace 3 días


Guadalajara, Jalisco, México Birdman A tiempo completo
About the Role

We are seeking a highly skilled Ecommerce Specialist to join our team at Birdman, a fast-growing plant-based food company. As an Ecommerce Specialist, you will be responsible for managing and optimizing our digital channels, driving sales growth, and improving customer experience.

Key Responsibilities
  • Manage and optimize our D2C website on Shopify and marketplace platforms (Amazon and Mercadolibre)
  • Optimize listings, improve site layout and speed, create engaging landing pages, and optimize them
  • Conduct A/B testing and boost SEO rankings
  • Manage sales operations, including inventory management, fulfillment, returns, and customer service
  • Handle on-site PPC, integrate add-ons and loyalty programs, optimize site structure for better user experience, and drive cross-selling and upselling initiatives
  • Collaborate with internal teams, agencies, and vendor partners
  • Prepare regular reports of progress and forecasts to internal using marketplace account metrics
  • Plan, execute, and measure experiments and conversion tests
Requirements
  • Bachelor's degree or equivalent in a related field
  • Excellent communication skills in English and Spanish
  • At least 2 years of experience in ecommerce, managing accounts on D2C sites and marketplaces like Amazon and Mercadolibre
  • Strong knowledge of ecommerce best practices, including listing optimization, traffic generation, and conversion rate optimization
  • Experience with UX design tools and integrations
  • Strong analytical skills and ability to make data-driven decisions
  • Results-oriented and proactive approach to problem-solving
  • Proficiency in Excel and ability to work with sales performance metrics
Preferred Qualifications
  • Mastery of digital businesses, ecommerce management, or a related field
  • Experience with CLV modeling, CR Funnel, and A/B Testing
  • Marketing expertise, including funnels, social ads, SEM, PPC, and Google Analytics
  • Experience with website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends
  • Proficiency in big data management systems like Power BI, R, and SQL
  • Experience with business intelligence tools like Tableau and SAS
  • Fluency in coding languages like Liquid, Java (J2EE), XML, Python, and more


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