Digital Growth Marketing Strategist
hace 6 días
About Janie Health
Janie Health is a healthcare services company that offers remote staffing and software solutions to medical practices, pharmacies, hospitals, and healthcare contact centers across the United States. We serve a wide range of healthcare specialties, including dental, pharmacy, and veterinary.
Job Overview
The Digital Growth Marketing Strategist will be responsible for developing and executing marketing strategies to drive awareness, generate leads, and support Janie's growth. This role is ideal for a self-starter who thrives in an environment with a high degree of ambiguity.
Demand Generation Campaigns
Monitor and analyze campaign performance to optimize lead generation and improve conversion rates. Develop and execute data-driven demand generation campaigns that drive meaningful results.
Social Media Management & Strategy
Manage social media content and strategy across platforms, creating engaging posts and driving community engagement. Develop and implement social media campaigns to build brand awareness and attract new followers in the healthcare industry.
Paid Advertising
Design, implement, and manage paid advertising campaigns (PPC, social ads, display ads) to drive traffic and generate leads. Create compelling ad creatives independently, using design tools as needed.
SEO Strategy & Content Creation
Develop and execute a comprehensive SEO strategy to increase brand recognition and awareness through strategic marketing initiatives and consistent messaging. Support the development and execution of a cohesive brand strategy that resonates with our target audience and differentiates Janie in the market.
Event Support
Assist in planning and executing virtual and in-person events, such as webinars, conferences, and trade shows. Manage event logistics, including booth design, promotional materials, and lead capture strategies.
Salary and Benefits
We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, and a comprehensive benefits package, including health insurance, 401(k) matching, and professional development opportunities.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in demand generation, digital marketing, or a related role.
- Proven experience with social media management, content creation, and SEO strategy.
- Strong analytical skills and the ability to interpret data to optimize campaign performance.
- Experience in the healthcare industry or staffing is a major plus.
- Excellent communication and project management skills.
- Creative mindset with a keen eye for design and detail.
Why Join Us?
At Janie Health, we're passionate about making a meaningful impact in the healthcare staffing industry. If you're a strategic thinker with a passion for driving growth and a knack for creative marketing, we'd love to hear from you.
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