Marketing Manager

hace 2 semanas


Xico, México Elanco A tiempo completo
Job Description

We are seeking a skilled Marketing Manager to develop strategic plans and implement marketing tactics for our portfolio of species brands. The successful candidate will have primary responsibility for creating a valued customer experience and driving sales growth.

Main Activities:
  • Understand customer insights and develop a compelling grand message and creative campaign
  • Lead a cross-functional team in the development and implementation of marketing tactics that create a brand experience valued by customers
  • Communicate effectively with the field sales organization to understand needs and optimize implementation of marketing tactics
  • Build positive relationships with relevant external stakeholders, key influencers, and opinion leaders within the Industry
  • Deliver sales forecast to Supply Chain and ensure forecast accuracy of 80%
  • Opex planning and monitoring (including adaptations when needed)
  • Understand, share, and ensure the accomplishment of the GPP's policies
  • Create, develop, and approve materials in Promomats related to the strategy
  • Lead Trilogy Meeting to keep the integration alignment between sales, technical, and mkt
  • Build robust brand plans for current and/or launch new products and ensure proper execution
  • Grow sales through development of strategic marketing plans for selected brands
  • Enable the use of CRM to analyze, measure, and correct main strategies
Minimum Qualifications:
  • Bachelor's degree in Marketing, veterinarians, engineers of administrative professions
  • Strong leadership skills to influence other people in different functions and levels
  • Demonstrated problem-solving ability with a consultative mindset
  • Interpersonal and teamwork skills for effective interactions
  • Communication skills
  • Deep understanding of their species industry
  • Project management skills to set priorities and manage multiple tasks
  • Strong business acumen and problem-solving skills
  • Recognize actively talent in people
  • Capability to give feedback positive and negative to the team in order to correct or change a behavior
  • Courage to make changes
  • Coaching by inspiration to others with open mindset about how to solve problems in a different and creative way
  • Promote personal development inside the team
Estimated Salary: $85,000 - $115,000 per year

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