Regional Manager/Lead

hace 2 semanas

Ciudad de México, Ciudad de México GroupM A tiempo completo
About the Role

We are seeking a highly motivated and organized Measurement & Analytics Manager/Lead to join our team at EssenceMediacom to support the Coca-Cola team in Latam and focus on driving strategic initiatives, including Experimentation @ Scale.

Key Responsibilities
  • Lead the Experimentation @ Scale initiative in Latam, working closely with the global EssenceMediacom Data and Experimentation team, Latam TCCC team, and Latam Essence Mediacom teams.
  • Define key testing areas and coordinate learning agendas with global priorities, strengthening local expertise in testing and measurement.
  • Collaborate with analytics and executional teams in each Latam market to co-create and execute the learning agenda for TCCC in Latam.
  • Develop measurement and analytics approaches for Experimentation @ Scale, depending on the type of test or hypothesis.
  • Provide expert opinion on channel and digital media measurement solutions specific to testing and experimentation to clients and account teams.
  • Expand the Experimentation @ Scale process beyond media in collaboration with broader WPP TCCC teams.
  • Manage relationships with client teams and set automation and reporting strategies and roadmaps for Experimentation @ Scale.
Requirements
  • Previous experience in managing clients and/or multiple stakeholders inside the organization.
  • Ability to drive positive collaborative interactions among key team members and client stakeholders.
  • Keen listening skills to interpret the needs of the client.
  • Digital channel generalist with focused experience in Paid Social (and Programmatic) desirable.
  • Focused experience in media performance analytics and measurement.
  • Good knowledge of main testing and measurement techniques, including Match Market tests, A/B testing, and Brand Lift studies.
  • Experience working with media platforms and martech tools, such as Google Analytics and Adobe.
About Us

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. We challenge conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

We understand that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. We are a place for our people to grow their careers and expand their horizons. We are committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.

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