Media Planning Specialist

hace 4 semanas


Ciudad de México, Ciudad de México Sony Pictures A tiempo completo

Job Title: Media Planning Specialist

Job Summary:

The Media Planning Specialist will play a key role in promoting Sony Pictures' linear programming by strategically scheduling on-air promos and secondary elements in commercial breaks, driving viewers to watch our channels. This position works closely with Traffic, Operations, On-Air Creative, Post-Production, and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.

Key Responsibilities:

  • Strategically schedule promos, short formats, and secondary elements to promote our series and films on SONY, AXN, and Sony Movies channel.
  • Familiarize yourself with GRIPIT optimization software to plan, update inventory, close logs, and ensure priorities and GRP goals of each on-air campaign are achieved.
  • Monitor reach and frequency goals of each campaign using the Advance Reach and Frequency Report.
  • Verify that all information for promo placement is correctly assigned, including start date, end date, length, feeds, promo type, etc.
  • Provide reports from different media software.
  • Review promotional campaigns inventory and On-Air Creative deadlines to ensure alignment with requirements for supporting campaigns and special events.
  • Maintain, monitor, and send promo house numbers from Promo Portal to Vision, ensuring usage dates, changes, deliveries, and applicable feed information is correct.
  • Provide input to Media Planning Manager regarding development of needed promotional elements, such as spot lengths, tracks, and campaign adjustments.
  • Report any differences between planned and aired using Post Run Reconciliation.
  • Set up appropriate rules for each promo available in GripIt.
  • Update inventory of promotions and interstitials on a weekly basis.
  • Cover co-worker logs and planning in the event of absences or vacation.

Requirements:

  • BA or BS degree in Communication, Administration, Marketing, or related area.
  • Minimum of 2 years of experience in Media Planning, TV Broadcast, or Advertising agencies.
  • Proficiency in Excel and other MS applications, including Outlook.
  • Knowledge of GripIt is a plus.

Skills:

  • Organizational skills, detail-oriented, and good organizational and operational skills.
  • Ability to work under pressure, multi-task, and meet deadlines.
  • Effective communication, assertiveness, active listening, and empathy.
  • Strong team orientation and interpersonal skills.

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