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hace 2 meses
The role of Content Author Manager is pivotal in shaping and delivering the Social and Content Strategy, overseeing social media channels, website, and content streams, and reporting to the Head of Digital Marketing.
Key Responsibilities:- Develop and execute a comprehensive Social Media and Content Strategy, leveraging targeted content and community building methods to drive engagement and growth.
- Create a robust editorial calendar to share across digital channels, ensuring a consistent flow of high-quality storytelling and real-time content.
- Manage the day-to-day publication of content across social networks, ensuring timely and relevant content delivery.
- Design and execute targeted paid social campaigns, providing data-driven insights to the team.
- Build and engage with custom audiences that align with target audience segments, including high-influence individuals.
- Monitor social media platforms for crisis communications management and maintain a proactive approach to social media monitoring.
- Oversee website content, including case studies, thought leadership pieces, and blogs, ensuring accuracy and relevance.
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