Regional Marketing and Creator Collaboration Manager

hace 6 días


Xico, México Red Bull A tiempo completo

Company Overview:


Red Bull Media House is a leading, globally distributed multi-platform media company dedicated to inspiring 'beyond the ordinary' stories. Our media teams work on creating and programming unique and authentic content that engages our consumers.


The Creator Marketing Manager LATAM has the responsibility to establish Red Bull as a strong consumer-focused brand through innovative Creator Marketing initiatives. This role involves developing and overseeing regional strategies for collaborating with creators while ensuring alignment with global guidelines.


Job Description:


This position can be based in Mexico City or São Paulo. Key responsibilities include:



  • Developing a regional strategy around the Creator Marketing Program
  • Owning and educating all teams on tools used for onboarding, training, communicating, and monitoring creators
  • Collaborating closely with markets and global teams to ensure efficient execution of the global strategy
  • Focusing on seamless and credible product integration into the everyday life of creators across the region
  • Supporting various business areas, including Product Expert Program, Sports, Culture, Brand, On Premise, to amplify marketing initiatives aligned with their interests
  • Countries' Support: Working with markets to find suitable creator profiles and workflows for different program tiers
  • Maximizing local creators' initiatives into regional channels

Required Skills and Qualifications:


To succeed in this role, you should have:



  • Previous experience working professionally within the Creators / Social Media Influencers industry or related businesses, media, and event production
  • Good knowledge of the Creator Marketing scene in LATAM
  • A history of working with creators, contracts, and content creation, as well as dealing with brand partnerships
  • Clear understanding of global entertainment, creators' industry, including legal aspects
  • Good marketing and country relationship understanding (people, habits, trends, etc.)
  • Strong project management skills (team of specialists, leading external agencies, production companies, freelancers, etc.), presentation, and motivational skills
  • Creative and innovative mindset, open to new ideas
  • Excellent organisational and project planning/management skills coupled with the ability to work in a team
  • A strong ability to write, present, and articulate ideas clearly
  • 25 - 50% work time travel availability (varies along the year)
  • Fluent English and Spanish
  • University Degree in Business, Marketing, Journalism, Communications, or similar areas

Benefits:


We offer a competitive salary range of $80,000 - $120,000 per annum, depending on location and experience, plus additional benefits, such as opportunities for career growth, flexible work arrangements, and a dynamic work environment.


Location:


This position can be based in Mexico City or São Paulo.


Language: English



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