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Senior Lifecycle Marketing Director

hace 1 semana

Ciudad de México, Ciudad de México DiDi Global A tiempo completo
Job Summary

We are seeking a skilled Senior Lifecycle Marketing Manager to lead our Field Marketing team and collaborate with the Design team at DiDi Global. As a key member of our marketing team, you will play a pivotal role in shaping the communication strategy across key touchpoints within the app, focusing on improving user engagement and boosting Click Through Rate (CTR).

Key Responsibilities
  • Oversee the performance and development of a team of Field Marketing Managers responsible for day-to-day communication strategies and execution within the app.
  • Develop and execute lifecycle marketing strategies focused on driving user engagement, retention, and improving CTR.
  • Manage and guide the Design Team in creating in-app messaging, push notifications, and other creative assets, providing direction, feedback, and alignment with lifecycle marketing goals and business initiatives.
  • Build and nurture strong relationships with key stakeholders in the Operations Team, especially the Growth and Engagement teams, aligning marketing strategies with their goals and managing expectations around deliverables, timelines, and performance metrics.
  • Collaborate with product, data, and analytics teams to ensure lifecycle marketing initiatives align with broader business goals and customer needs.