Customer Business Analyst

hace 1 día


Ciudad de México, Ciudad de México Diageo A tiempo completo
About Us

At Diageo, we're driven by a passion for innovation and a commitment to excellence. As the world's leading premium alcohol company, we're constantly pushing the boundaries of what's possible. Our brands are iconic, and our people are the key to our success.

Job Description

We're seeking a highly skilled Customer Business Analyst to join our Digital & Technology team. As a key member of our Customer Value Stream team, you'll play a crucial role in driving our digital transformation and delivering exceptional customer experiences.

Key Responsibilities
  • Conduct market research and analysis to inform business decisions
  • Develop and maintain product roadmaps, ensuring alignment with business objectives
  • Collaborate with cross-functional teams to design and deliver customer-centric solutions
  • Translate business requirements into actionable user stories and acceptance criteria
  • Maintain a backlog of requirements and ensure they meet product definition of ready
  • Present requirements to stakeholders and facilitate Q&A sessions
  • Understand end-to-end solutions and demonstrate value to key partners
  • Challenge the status quo and drive standardization
  • Maintain product backlog in Agile Management Software (Jira, Azure Dev Ops)
  • Lead business use cases for data and analytics workstreams
Requirements
  • Digital marketing technology and analytics solutions knowledge preferred
  • Agile experience desired, including previous use of JIRA, Azure Dev Ops
  • Preferred knowledge of marketing data for performance management (e.g., Google Analytics, Salesforce Marketing Cloud)
  • Client-ready presentations via PowerPoint
  • LEAN SIX SIGMA accreditation preferred
  • Experience with tools such as Visio, Lucid Chart, Power BI, Google Data Studio
  • At least 5 years of experience in a solution-focused team (Project/Product)
  • Consistent track record of delivering data-driven solutions with a customer-first approach
  • Superb communication and key partner management skills
  • Ability to partner with and influence global functions, markets, and external partners
  • Experience working with global CPG customers
  • Domain knowledge in digital marketing, direct-to-consumer, e-commerce, marketing technology, retail, and respective process areas preferred
Diversity Statement

We're committed to creating an inclusive and diverse culture that values everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity. We believe that diversity is a key enabler of our business growth and our values, purpose, and standards set the conditions for us to respect the unique contribution each person brings.


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