Brand Strategist Sr
hace 2 semanas
We're seeking a seasoned Brand Planner Sr to lead our planning team for an entertainment account at MediaMonks MX. As a key member of our team, you'll be responsible for developing strategic insights that drive advertising ideas, working closely with the client to research the market and understand consumer behavior.
Key Responsibilities- Provide in-depth analysis of market trends and consumer behavior.
- Develop target audiences, consumer insights, and annual plans.
- Support initiatives with strategic insights and leadership.
- Deliver executive-level briefings on overall strategy, communication plans, and ROI analyses.
- Develop impactful ideas that drive results across channels and businesses.
- Track marketing and advertising activities of key competitors and relevant brands.
- Provide regular external market reviews of best-in-class campaigns and innovations.
- 3+ years of Strategic Planning experience in digital industries.
- Expertise in cultural insights, multicultural segmentation, research, and channel planning.
- Excellent communication skills in English and Spanish.
Monks is a global, purely digital, unitary operating brand of S4Capital plc. We combine innovative marketing and technology services to accelerate business possibilities and redefine how brands interact with the world. Our integration of systems and workflows delivers content production, scaled experiences, enterprise-grade technology, and data science fueled by AI—managed by the industry's best and most diverse digital talent.
We're an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. We believe that fresh voices and unique points of view are essential to producing work that better represents—and resonates with—the world around us.
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