Senior Contento Estratégico

hace 1 día


Veracruz, Veracruz-Llave, México Freeway Consulting Panama A tiempo completo

**Buscamos un profesional experimentado para unirse a nuestro equipo de práctica Salesforce en Freeway Consulting Panama**

**Descripción del puesto:**

Estamos en busca de un Senior Content Creator para unirse a nuestro equipo de práctica Salesforce, formando parte del Summit Partner de mayor crecimiento en Latinoamérica. Nuestra misión es ayudar a transformar y optimizar las estrategias empresariales de nuestros clientes en toda la región, revolucionando la forma en que utilizan herramientas de ventas, servicio, marketing, análisis y de fidelización de clientes.

**Responsabilidades del puesto:**

  • Planificación de contenido: Desarrollar y gestionar el calendario editorial para tres marcas, abarcando blog, redes sociales y otras propiedades digitales.
  • Creación de contenidos: Investigar y redactar contenido original y atractivo como artículos, caso de éxito y noticias de tendencia, especialmente relacionadas con Salesforce, sus clientes y su ecosistema de productos y tecnologías.
  • Publicación de contenidos: Administrar la publicación de contenido en plataformas como WordPress, LinkedIn, Facebook, Instagram, Twitter y YouTube.

**Requisitos del candidato:**

  • Licenciatura en Publicidad, Marketing, Diseño, Comunicación o afín.
  • Experiencia mínima de 4 años en roles similares, preferentemente en empresas de tecnología o consultoría.
  • Inglés Avanzado.
  • Experiencia comprobada en la gestión de plataformas de redes sociales y blogs.
  • Habilidades avanzadas en copywriting y capacidad de adaptarse a diferentes estilos y objetivos.
  • Conocimiento sobre creación de contenido visual y multimedia; deseable manejo básico de Adobe Photoshop, Acrobat, Illustrator y Premiere.
  • Experiencia en el uso de ChatGPT o similares IA conversacionales en las que se apoye para optimizar y acelerar la redacción de contenidos, research y brainstorming.
  • Conocimientos básicos de prompt engineering.
  • Experiencia básica en el uso de herramientas de analítica, incluyendo Google Analytics, LinkedIn Analytics, Facebook Analytics y otros.
  • Experiencia básica en el uso de Salesforce Marketing Cloud, principalmente en E-Mail Studio y Journey Builder (deseable).
  • Conocimiento del ecosistema de Salesforce y empresas de tecnología CRM (muy deseable).
  • Habilidades de comunicación efectiva, especialmente en gestión de crisis.
  • Trabajo con otras áreas, especialmente con equipos comerciales o ventas, para asegurar que el contenido que redacte esté alineado con los objetivos más amplios de la empresa.

**Ventajas del puesto:**

  • Posición remota.
  • Oportunidad de participar en proyectos tanto a nivel nacional como internacional.
  • Colaboración con algunas de las corporaciones más destacadas.
  • Construcción de una carrera sólida y llena de oportunidades.
  • Entorno desafiante, innovador y propicio para el desarrollo personal.


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