Ecommerce Associate Manager

hace 21 horas


Xico, México Newell Brands A tiempo completo
Job Title: Associate Manager Ecommerce

Newell Brands, a leading consumer products company, is seeking an experienced Associate Manager Ecommerce to join our team. As a key member of our e-commerce team, you will be responsible for leading the relationship with a key account, aligning commercial and digital strategy across all segments, and developing the positioning of different brands within Walmart in a digital and omnichannel approach.

Responsibilities:
  • Lead the strategic relationship with Walmart to maximize profitable growth for both parties.
  • Identify growth opportunities, ensuring category development across various segments, with a precise understanding of shopper insights.
  • Work with internal cross-functional teams to build the correct price and promotion plan and guarantee correct execution.
  • Develop curated extended catalogue strategy and execute it.
  • Manage JBP processes with Walmart, demonstrating negotiation abilities to align on growth and profitability KPIs, forecast accuracy, and innovation initiatives planning and execution.
  • Lead negotiations aligned with WM team for an omnichannel connect (digital ads) strategy and guarantee correct execution.
  • Develop and implement strategies to maximize sales, improve sell-out performance, and enhance customer satisfaction on performance metrics such as sell-in, sell-out, glance views, conversion rates, confirmation rates, and customer feedback, building dashboards to take necessary actions to achieve performance targets.
  • Conduct regular data analysis and generate actionable insights to improve marketplace performance and identify opportunities for growth.
  • Lead cross-functional teams, including marketing, sales, and operations, to coordinate product launches, promotions, and inventory management.
  • Provide input to leadership regarding engagement and shopper data to contribute insights for refining merchandising strategies, focusing on category development.
  • Build connections with marketing and customer marketing to support the strategic growth of the account, creating Walmart assets for digital campaigns.
  • Guarantee execution of A&P strategy and follow up to maximize campaign results.
  • Monthly follow up of chargebacks of A&P executed to guarantee proper management.
  • Implement effective customer service practices to resolve inquiries, complaints, and ensure a positive shopping experience for customers.
  • Stay abreast of emerging technologies and tools related to online marketplaces and make recommendations to improve optimizations.
  • Expertise in SEO and SEM principles and techniques for optimizing product listings.
  • Stay updated on industry trends, competitor activities, and provide recommendations for continuous improvement.
Qualifications:
  • Bachelor's Degree in Business Management, Marketing, or a business-oriented field, including digital business.
  • 7+ years of experience in e-commerce, sales, and/or digital marketing working with Amazon or e-commerce business in retail.
  • Proficient in MS Office (advanced Excel, PowerPoint, and Power BI).
  • Proficient in SAP and digital media platforms (Amazon Vendor Central, Amazon Ads, Meli Ads, Google Ads, Meta, etc).
  • Experience in e-commerce and digital marketing.
  • Experience in e-commerce or e-commerce KAM (3+ years).
  • Understanding of e-commerce channels, metrics, and customer journey.
  • Strong analytical focus and KPIs management.
  • Detail-oriented and operationally-focused, with a data-driven and proactive approach.
  • Strong written and verbal communication skills and an understanding of where projects fit into overall company and development strategies.
  • Demonstrated ability to lead and develop direct reports, assisting them to achieve their goals.
  • Ability to operate independently given direction and bring ideas and solutions to issues raised.
  • Demonstrated ability to lead multiple activities and assignments simultaneously.
  • A high sense of urgency and commitment to deadlines.
  • Consumer-centric approach to daily activities.
  • English written and spoken at an advanced level.

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