Luxury Hospitality CRM Strategist
hace 22 horas
We are seeking a seasoned CRM expert to join our team as CRM Director at RCD Hotels, a leading luxury hotel group. As the cornerstone of our customer relationship management strategy, you will be responsible for driving member engagement and shaping unforgettable customer experiences.
About the RoleThis is an exceptional opportunity to leverage your expertise in Salesforce CRM to drive revenue growth and enhance customer satisfaction. You will lead the development and execution of a comprehensive CRM strategy tailored to the hospitality sector, harnessing data-driven insights to inform personalized customer journeys.
Your key responsibilities will include:
- Developing and executing the CRM Strategy to enhance customer acquisition, retention, and loyalty across the hospitality and vacation club sectors
- Leveraging Salesforce CRM to manage and track customer interactions, ensuring seamless integration with booking engines, property management systems, and digital marketing tools
- Driving Customer Engagement by implementing personalized customer journeys through email, mobile, and social media, tailoring offers based on data-driven insights
- Optimizing Salesforce administration, overseeing setup, focusing on customer segmentation, lead management, custom reporting, and automated workflows to enhance performance
- Analyzing customer behavior to identify trends and opportunities, developing actionable insights that support sales and retention strategies
- Mentoring a team of CRM specialists, fostering a culture of innovation and continuous improvement
Requirements
- Bachelor's degree in Business, Marketing, or related field (MBA preferred)
- At least 7 years of experience with Salesforce CRM, ideally in hospitality and vacation club sectors (certifications a plus)
- Proven success in developing CRM strategies that increase revenue and enhance customer experiences
- Strong analytical skills, with the ability to interpret complex data and make strategic decisions
- Excellent leadership and communication skills, with the ability to collaborate across departments and influence stakeholders
The ideal candidate will have extensive knowledge of the hospitality industry, including vacation club programs and guest expectations. They will possess strong analytical skills, with the ability to interpret complex data and make strategic decisions. Excellent leadership and communication skills are also essential for this role.
Benefits
As a valued member of our team, you can expect a competitive salary and benefits package, including:
- A highly competitive salary range: $120,000 - $180,000 per annum
- A dynamic and fast-paced work environment
- The opportunity to work with a leading luxury hotel group
- A chance to develop your career in a growing and innovative company
If you're a CRM visionary ready to lead our digital transformation, we encourage you to apply.
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