Senior Marketing Analytics Professional

hace 4 días


Ciudad de México, Ciudad de México Nasdaq, Inc. A tiempo completo

Job Description:

Nasdaq, Inc. is seeking a highly skilled Senior Marketing Analytics Professional to join our team. As a Revenue Intelligence and Insights Lead, you will play a critical role in driving data-driven decision making across the organization.

About the Role:

This position requires a deep understanding of marketing analytics, attribution modeling, and advanced data analysis techniques. The ideal candidate will have experience working with large datasets, developing predictive models, and creating actionable insights to inform business strategies.

Key Responsibilities:

  • Developing and Maintaining Marketing Data Platforms: Design and implement data visualizations and reporting within Power BI to drive marketing funnel performance and trends.
  • Multichannel Attribution Modeling: Develop and maintain multi-touch attribution models to assess the impact of each marketing channel and campaign.
  • Predictive Analytics & Insights: Maintain predictive models and use advanced analytics to report and forecast marketing trends, customer behavior, campaign ROI, Churn, CAC, CLTV, among others.
  • Integration of Marketing Data Sources: Enable integration of marketing data platform and sources into Power BI.
  • Collaboration and Stakeholder Management: Collaborate with stakeholders to understand analytical needs, data-related challenges, and translate them into practical and scalable business intelligence solutions.

Requirements:

  • 5 years of experience in marketing analytics or a similar role, with a strong background in data analysis, predictive modeling, and reporting.
  • Experience with data analysis tools such as PowerBI (Preferred), Tableau, or Excel.
  • Proficiency in programming languages (SQL and Python are preferred).
  • Strong communication skills to explain complex data insights to non-technical stakeholders and across cross-functional groups.
  • Analytical mindset with the ability to think strategically and drive data-informed decisions.

Estimated Salary: $120,000 - $160,000 per annum, depending on location and experience.

About Nasdaq, Inc.:

Nasdaq, Inc. is an equal opportunity employer committed to diversity and inclusion. We value a diverse workplace where everyone can contribute their best work.



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