Product Marketing Manager

hace 2 días


Xico, México Tiktok A tiempo completo
About the Role

We are seeking a highly skilled Product Marketing Manager to join our LATAM Product Strategy & Operations team at TikTok. As a key member of our team, you will be responsible for driving the success of our product offerings in Latin America.

Key Responsibilities
  • Develop and execute go-to-market strategies for our Measurement and Ad products in LATAM markets.
  • Partner with cross-functional teams to ensure flawless execution of product launches and activations.
  • Set goals, manage launches, and implement activations to drive adoption and revenue growth.
  • Collaborate with technical and operations teams to monitor product performance and identify areas for improvement.
  • Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
  • Deeply understand the features of Measurement and Digital advertising products and promote product operation plans focusing on revenue and performance.
  • Monitor, research, and analyze market data to identify problems and opportunities.
  • Work with regional sales team and client solution team to identify market opportunities and client requirements.
  • Act as the voice of the region in product and synthesize market insights to collaborate with Product Managers and Global product marketing teams to identify solutions.
  • Provide sales enablement and product training to ensure successful product adoption.
Requirements
  • Bachelor's degree or above in a relevant field.
  • At least 3 years of experience in the digital advertising industry.
  • Product marketing or product management experience with digital ad products.
  • Strong communication skills, logical thinking ability, good teamwork spirit, and a strong sense of responsibility and commitment.
  • A commercial mindset with experience building business cases from market research and analysis.
  • Proven track record of creating value through strategic product marketing.


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