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Communications Monitoring, Listening and Analytics Specialist
hace 2 meses
About the Role
We are seeking a highly skilled Communications Monitoring, Listening and Analytics Analyst to join our team at PepsiCo. As a key member of our Communications function, you will be responsible for providing data-driven insights to support our global business objectives.
Key Responsibilities
- Collaborate with the global COE Team to provide analytics and support for our Top 20 Markets.
- Monitor and analyze trending topics and issues about PepsiCo, its products, brands, leaders, competitors, etc.
- Manage listening and monitoring platforms to ensure optimal coverage of key issues and generate reports.
- Create and distribute social and media reports for leadership.
- Track KPIs for various earned media campaigns.
- Deliver recurring performance reports on content, channel, topic-based reputation, influencers, etc.
- Monitor and provide social listening and earned media monitoring data across different platforms and campaigns.
- Support Communications Scorecard reputational analysis by analyzing PepsiCo and competitive social and media activity.
- Support pre-testing and mid-flight optimization processes, and post-campaign wrap reports for content executions.
- Provide analytics for internal communications content to generate useful insights for the business.
Requirements
- 3+ years of experience working in monitoring and/or analytics supporting a Communications function for a global organization or PR agency.
- Proficiency with earned media metrics and reporting processes across all major platforms.
- Proficiency with social media listening and reporting processes and tools/platforms.
- Proficiency in Google Analytics and similar programs.
- Advanced English Level (Written and Spoken) is a must.
About PepsiCo
PepsiCo is one of the largest food and beverage companies in the world, with iconic brands consumed more than a billion times a day in over 200 countries. We are a global organization with a diverse range of products and services, and we are committed to making a positive impact on the world.
