Communications Monitoring and Analytics Specialist
hace 20 horas
PepsiCo is a leading food and beverage company with a rich history and a strong presence in over 200 countries. We are seeking a highly skilled Communications Monitoring and Analytics Specialist to join our team.
ResponsibilitiesThe successful candidate will be responsible for providing analytics support to our global COE Team and Top 20 Markets. This will involve collaborating with the team to provide real-time monitoring, analysis, and reporting of trending topics and issues related to PepsiCo, its products, brands, leaders, and competitors.
The ideal candidate will have experience working in monitoring and analytics supporting a Communications function for a global organization or PR agency. They will be proficient in earned media metrics and reporting processes across all major platforms, as well as social media listening and reporting processes and tools.
The successful candidate will also be responsible for managing listening and monitoring platforms, generating reports, and tracking KPIs for various earned media campaigns. They will deliver recurring performance reports and monitor social listening and earned media monitoring data across different platforms and campaigns.
In addition, the candidate will support Communications Scorecard reputational analysis by analyzing PepsiCo and competitive social and media activity. They will also support pre-testing and mid-flight optimization processes, and post-campaign wrap reports for content executions.
QualificationsWe are looking for a highly skilled and experienced Communications Monitoring and Analytics Specialist with a strong background in analytics and reporting. The ideal candidate will have:
- 3+ years of experience working in monitoring and/or analytics supporting a Communications function for a global organization or PR agency
- Proficiency with earned media metrics and reporting processes across all major platforms
- Proficiency with social media listening and reporting processes and tools
- Advanced English language skills (written and spoken)
The successful candidate will be a team player with excellent communication and analytical skills. They will be able to work independently and as part of a team to deliver high-quality results.
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