Strategic Brand Marketing Leader for Women's Running and Training in LATAM
hace 5 días
Nike is seeking a highly experienced and motivated Strategic Brand Marketing Leader to lead the Women's Running and Training brand in LATAM.
The ideal candidate will have a proven track record of success in consumer marketing, with a strong understanding of the running and training industry. They will be responsible for developing and executing seasonal plans that drive sales and brand growth, while maintaining a deep understanding of consumer trends and preferences.
About the Role:
- Lead the development of seasonal plans that align with Nike's broader regional strategy.
- Work closely with cross-functional teams to identify industry, city, influencer, athlete, and sport trends.
- Manage budget and cost-efficient implementation of resources.
- Maintain a collaborative, creative, and progressive work environment.
Requirements:
- Bachelor's degree in Marketing, Business, or a closely related field.
- 8+ years of experience in consumer marketing or related experience in marketing strategy, marketing planning, brand marketing, running, training, and sports marketing.
- Strong strategic and creative thinking skills.
- Excellent written and verbal communication skills, with high-level fluency in English.
- Able to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment.
Preferred Qualifications:
- Familiarity and working experience in Mexico City and/or LATAM are highly preferred.
- Key experience profiles include digital marketing and consumer brand.
- Strong skills in keynote presentations, synthesis of information, and multitasking.
Compensation: The estimated annual salary for this role is $120,000 - $150,000, depending on experience and qualifications.
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