Strategic Marketing Director

hace 2 semanas


Xico, México Cofix A tiempo completo
Role Overview

Cofix is a pioneering coffee brand that advocates for simplicity, quality, and value in every interaction. As a dynamic and trend-savvy Marketing Manager, you will be instrumental in shaping our brand presence and marketing efforts.

Key Responsibilities
  1. Elevate our brand awareness through cutting-edge advertising campaigns, driving heightened engagement and a sense of community among our customers.

  2. Deliver in-depth reports on campaign performance, providing valuable insights to inform and refine our marketing strategies.

  3. Take the lead in identifying and courting potential partner brands for mutually beneficial collaborations, driving business growth and innovation.

  4. Promote our loyalty program through innovative marketing techniques, fostering increased customer engagement, loyalty, and retention.

  5. Develop and execute a range of offline events, from concerts to festivals and business exhibitions, to elevate our brand presence and connect with a wider audience.

  6. Maintain a strong online presence by fostering our brand community, both online and offline, in line with our overarching brand strategy.

Requirements
  • Degree or formal training in Marketing, Business, or a related field.

  • Demonstrable passion for the HoReCa landscape with a strong understanding of social media and community engagement best practices.

  • Excellent interpersonal skills and an ability to empathize with and understand our customers' needs.

  • Proven ability to work cross-functionally with internal partners, translating business objectives into customer-centric communications.

  • Keen attention to detail without losing sight of the broader strategic goals.

  • Proven experience in a similar marketing role, preferably within the HoReCa industry.

  • Strong understanding of all aspects of the marketing mix, including digital marketing and social media strategies.

  • Fluency in Spanish; Proficiency in English or Russian at the B2 level.



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