Strategic Marketing Insights Lead
hace 1 semana
Overview
">PepsiCo is a global food and beverage leader, with iconic brands consumed over a billion times daily in more than 200 countries. We are seeking a Strategic Marketing Insights Lead to drive growth and innovation across our beverages portfolio in Latin America.
The ideal candidate will possess 6+ years of experience in marketing or insights roles, with expertise in human understanding, data analysis, and business strategy. A proven ability to turn complex data into actionable insights and tell compelling stories is essential. The successful candidate will partner closely with the marketing and strategy teams to develop a human-centric agenda for the region, identifying opportunities for growth and driving business outcomes.
Responsibilities
">As Strategic Marketing Insights Lead, you will be responsible for:
- Identifying growth drivers for all beverages brands across Latin America through data analysis and meta-analysis. Activating learning plans and delivering actionable insights to guide brand development across the region.
- Leveraging new Brand Equity Tracker tools to track communication effectiveness and impact in equity. Understanding brand equity drivers in key markets and guiding the most efficient path to build equity and drive growth.
- Partnering with sector capabilities for trends and foresights understanding and embedding those insights in LATAM planning processes. Identifying innovation platform opportunities based on trends, evolving human needs, and potential by market.
- Developing a Human Centric Agenda for the whole region, highlighting brands & categories opportunities. Leading External Inspiration Program and Experts Influencers for ExCom, Marketing, Franchise, and bottlers community.
About You
">We are looking for a highly skilled and experienced professional who can bring a strategic mindset to our team. As Strategic Marketing Insights Lead, you will have the opportunity to work on high-impact projects that drive business growth and innovation. Your expertise will help shape the future of our beverages portfolio in Latin America, and your contributions will make a lasting impact on the company.
What We Offer
">We offer a competitive salary range of $85,000 - $110,000 per year, commensurate with experience, plus benefits and opportunities for career growth and development. If you are a motivated and results-driven individual with a passion for marketing and insights, we encourage you to apply for this exciting opportunity.
Salary Range: $85,000 - $110,000 per year
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